8 Website Maintenance Best Practices for Theater Companies

Every spotlight, every perfectly timed cue, every captivating Performance hinges on meticulous preparation. Your theater company’s website is no different. It’s the virtual stage where you introduce your company, showcase your talent, sell tickets, and engage your audience. Neglecting it is like leaving the stage set to crumble before the curtain rises.

Website Maintenance isn’t just about fixing broken links; it’s about ensuring your online presence reflects the professionalism, artistry, and passion that define your theater company. Think of it as a constant dress rehearsal, ensuring your website performs flawlessly every single time.

This guide delves into eight essential Website Maintenance best practices tailored specifically for theater companies, transforming your online presence from a dusty prop into a shining star. These strategies are easy to implement, even for those with limited technical experience.

1. Regular Content Updates: Keeping the Spotlight Fresh

Imagine seeing the same playbill posted for months. Stale, right? The same applies to your website. Stagnant content screams “abandoned” and discourages repeat visits. Regular content updates are the lifeblood of a thriving website, injecting freshness and relevance that keep your audience engaged.

Why Content Updates Matter for Theater Companies

• Search Engine Optimization (SEO) Boost: Search engines like Google love fresh content. Regularly updated websites are rewarded with higher rankings, meaning more people will find you when searching for theater companies or performances in your area. Think of it as your website rising higher in the search engine spotlight.
• Improved User Experience: Up-to-date information ensures visitors find what they need quickly and easily. Nothing’s more frustrating than clicking on a link to a “sold out” show that’s already been performed.
• Enhanced Engagement: New content gives visitors a reason to return. Blog posts, behind-the-scenes glimpses, and cast interviews keep your audience invested and coming back for more.
• Accurate Information Dissemination: Ensure patrons have the correct showtimes, ticket prices, and location details. Outdated information can lead to missed performances and frustrated customers.

Content Update Strategies for Theater Companies

• Upcoming Productions: This is the most crucial update. Announce new shows with compelling descriptions, cast information, director’s notes, and ticket purchasing links. Include stunning production photos or trailer videos to generate excitement.
• Blog Posts: Share behind-the-scenes stories, interview cast members, discuss the themes of your productions, or offer insights into the playwriting process. This provides valuable content that goes beyond just selling tickets. Consider topics like:
  • “The History Behind [Play Title]”
  • “Meet the Cast: [Actor’s Name] on Playing [Character Name]”
  • “From Page to Stage: The Director’s Vision for [Play Title]”
• News and Announcements: Publicize awards, grants, community outreach programs, and special events. Keep your audience informed about your company’s achievements and contributions.
• Event Calendar: Maintain an accurate and up-to-date calendar of all performances, workshops, and other events. Integrate with ticketing platforms for seamless booking.
• Photo and Video Galleries: Showcase past productions with high-quality photos and videos. This allows potential audience members to get a taste of your company’s style and talent. Consider categorizing galleries by production or season for easy navigation.
• Testimonials and Reviews: Feature positive reviews from audience members and critics. Social proof can be a powerful motivator for ticket sales.
• Staff and Board Updates: Keep your “About Us” page current with updated staff and board member information.
• Special Offers and Promotions: Announce discounts, group rates, and early bird specials to incentivize ticket purchases.

Creating a Content Calendar

A content calendar is your secret weapon for consistent content updates. Plan your content in advance, assigning deadlines and responsibilities. This ensures a steady stream of fresh content without feeling overwhelmed.

• Use a Spreadsheet or Project Management Tool: Tools like Google Sheets, Trello, or Asana can help you organize your content calendar.
• Identify Key Dates: Mark important dates such as production premieres, anniversaries, and holidays.
• Brainstorm Content Ideas: Generate a list of potential content topics related to your company and productions.
• Assign Responsibilities: Delegate content creation tasks to different team members, such as marketing staff, actors, or directors.
• Set Deadlines: Establish clear deadlines for each piece of content to ensure timely publication.
• Review and Revise: Regularly review your content calendar and make adjustments as needed.

Tools and Resources for Content Creation

• Canva: A user-friendly graphic design tool for creating visually appealing images for social media and blog posts.
• Unsplash and Pexels: Free stock photo websites offering high-quality images.
• iMovie or Filmora: Video editing software for creating trailers and behind-the-scenes videos.
• Grammarly: A writing assistant tool that helps improve grammar and clarity.

By consistently updating your website content, you’ll keep your audience engaged, attract new visitors, and boost your search engine rankings, ensuring your theater company’s online presence is as captivating as your on-stage performances. Keep your theater company Website Care top of mind.

2. Website Security: Protecting Your Stage from Cyber Threats

Your website is a valuable asset, containing sensitive information about your company, staff, and patrons. Like securing the theater doors after a Performance, protecting your website from cyber threats is paramount. A security breach can damage your reputation, compromise sensitive data, and disrupt your operations.

Why Website Security is Critical for Theater Companies

• Protecting Patron Data: Your website may collect personal information from ticket purchases, donations, or email subscriptions. Protecting this data is essential for maintaining trust and complying with privacy regulations.
• Preventing Website Defacement: Hackers can deface your website, replacing your content with malicious or offensive material, damaging your brand image.
• Avoiding Malware Infections: Hackers can inject malware into your website, infecting visitors’ computers and spreading viruses.
• Maintaining Website Availability: Cyberattacks can take your website offline, preventing patrons from accessing information or purchasing tickets.
• Compliance with Regulations: Depending on your location and the type of data you collect, you may be subject to data privacy regulations, such as GDPR or CCPA.

Essential Website Security Measures

• SSL Certificate: An SSL certificate encrypts data transmitted between your website and visitors’ browsers, protecting sensitive information from eavesdropping. Look for the padlock icon in your browser’s address bar to confirm that your website has an SSL certificate. Most hosting providers offer free SSL certificates.
• Strong Passwords: Use strong, unique passwords for your website’s administrator accounts and databases. Avoid using easily guessable passwords or reusing passwords across multiple accounts. Consider using a password manager to generate and store your passwords securely.
• Regular Software Updates: Keep your website’s software, including the content management system (CMS), themes, and plugins, up to date. Software updates often include security patches that address vulnerabilities.
• Website Security Scanner: Use a website security scanner to regularly scan your website for vulnerabilities, such as malware, SQL injection, and cross-site scripting (XSS). There are many free and paid website security scanners available.
• Firewall: A firewall acts as a barrier between your website and the internet, blocking malicious traffic and preventing unauthorized access. Most hosting providers offer firewall protection.
• Regular Backups:Regularly back up your website’s files and database. In the event of a security breach or other disaster, you can restore your website from a backup. Store your backups in a secure location, such as a cloud storage service.
• Limit Login Attempts: Implement a login attempt limiter to prevent brute-force attacks, where hackers try to guess your password by repeatedly attempting to log in.
• Two-Factor Authentication (2FA): Enable two-factor authentication for your website’s administrator accounts. 2FA adds an extra layer of security by requiring users to enter a code from their phone or email in addition to their password.
• User Permissions: Assign appropriate user permissions to website administrators and contributors. Grant users only the permissions they need to perform their job duties.
• Security Plugins: If you’re using a CMS like WordPress, install security plugins to enhance your website’s security. Popular security plugins include Wordfence, Sucuri Security, and iThemes Security.

Responding to a Security Breach

If you suspect that your website has been hacked, take immediate action to mitigate the damage.

• Isolate the Website: Take the website offline to prevent further damage.
• Identify the Breach: Determine how the hackers gained access to your website.
• Remove Malware: Remove any malware from your website’s files and database.
• Restore from Backup: Restore your website from a clean backup.
• Change Passwords: Change all passwords for your website’s administrator accounts and databases.
• Notify Authorities: If sensitive data has been compromised, notify the relevant authorities and affected individuals.

By implementing these website security measures, you can protect your theater company’s online presence from cyber threats, ensuring the safety and security of your data and patrons. Safeguard your performing arts site upkeep.

3. Mobile Optimization: Ensuring Your Website Shines on Every Device

In today’s mobile-first world, people are increasingly accessing websites on their smartphones and tablets. Your theater company’s website must be optimized for mobile devices to provide a seamless and enjoyable experience for all users. A website that isn’t mobile-friendly is like putting on a show with a broken sound system – frustrating and ultimately ineffective.

Why Mobile Optimization Matters for Theater Companies

• Increased Mobile Traffic: A significant portion of website traffic now comes from mobile devices. If your website isn’t mobile-friendly, you’re missing out on a large potential audience.
• Improved User Experience: Mobile-optimized websites are easier to navigate, read, and interact with on smaller screens. This leads to a better user experience and increased engagement.
• Enhanced SEO: Google prioritizes mobile-friendly websites in its search rankings. Mobile optimization is a crucial factor for improving your website’s SEO.
• Higher Conversion Rates: Mobile-optimized websites are more likely to convert visitors into ticket buyers or donors.
• Accessibility: Mobile optimization ensures that your website is accessible to users with disabilities who may be using assistive technologies on their mobile devices.

Mobile Optimization Techniques

• Responsive Design: Use a responsive design framework that automatically adjusts your website’s layout and content to fit different screen sizes. This ensures a consistent experience across all devices.
• Mobile-Friendly Theme: Choose a website theme that is specifically designed for mobile devices. These themes are optimized for speed, usability, and visual appeal on smaller screens.
• Optimize Images: Compress images to reduce file sizes and improve page loading speed on mobile devices. Use appropriate image formats, such as JPEG for photographs and PNG for graphics.
• Mobile-Friendly Navigation: Simplify your website’s navigation menu for mobile devices. Use a hamburger menu or other mobile-friendly navigation pattern.
• Touch-Friendly Buttons and Links: Make sure that buttons and links are large enough and spaced far enough apart to be easily tapped on touchscreens.
• Avoid Flash: Flash is not supported on many mobile devices. Avoid using Flash on your website.
• Use Mobile-Friendly Forms: Simplify your website’s forms for mobile devices. Use short, concise form fields and provide clear instructions.
• Test on Different Devices: Test your website on different mobile devices and browsers to ensure that it looks and functions correctly. Use mobile testing tools to identify and fix any issues.
• Page Speed Optimization: Optimize your website’s page speed for mobile devices. Use a caching plugin, minify CSS and JavaScript files, and leverage browser caching.

Mobile Testing Tools

• Google’s Mobile-Friendly Test: This tool checks whether your website is mobile-friendly according to Google’s standards.
• Responsinator: This tool allows you to preview your website on different mobile devices.
• BrowserStack: This platform provides access to a wide range of real mobile devices for testing your website.

By optimizing your website for mobile devices, you can provide a better user experience, improve your SEO, and increase your ticket sales and donations, ensuring your theater company reaches its full potential in the digital age. Make sure your performing arts site upkeep, it is optimized for all devices.

4. Speed Optimization: Ensuring a Fast and Engaging Online Experience

In the fast-paced digital world, website speed is critical. A slow-loading website can frustrate visitors, leading them to abandon your site and potentially miss out on your productions. Speed optimization is like ensuring the curtain rises on time – it sets the stage for a positive and engaging experience.

Why Website Speed Matters for Theater Companies

• Improved User Experience: Fast-loading websites provide a better user experience, keeping visitors engaged and reducing bounce rates.
• Enhanced SEO: Google considers website speed as a ranking factor. Faster websites are rewarded with higher search engine rankings.
• Increased Conversion Rates: Faster websites are more likely to convert visitors into ticket buyers or donors.
• Reduced Bandwidth Costs: Optimizing your website for speed can reduce bandwidth consumption, saving you money on hosting costs.
• Mobile-Friendliness: Speed is especially important for mobile users, who may be accessing your website on slower connections.

Speed Optimization Techniques

• Optimize Images: Compress images to reduce file sizes without sacrificing quality. Use appropriate image formats, such as JPEG for photographs and PNG for graphics. Tools like TinyPNG and ImageOptim can help you optimize images.
• Enable Caching: Implement caching to store frequently accessed files in the browser’s cache, reducing the need to download them every time a user visits your website. Use a caching plugin or configure caching on your web server.
• Minify CSS and JavaScript: Minify CSS and JavaScript files to remove unnecessary characters and whitespace, reducing file sizes and improving loading speed. Use a minification tool or plugin.
• Leverage Browser Caching: Configure your web server to leverage browser caching, allowing browsers to store static assets, such as images, CSS files, and JavaScript files, in their cache.
• Choose a Fast Hosting Provider: Choose a hosting provider that offers fast servers and reliable Performance. Consider using a content delivery network (CDN) to distribute your website’s content across multiple servers, improving loading speed for users around the world.
• Optimize Your Database: Regularly optimize your website’s database to remove unnecessary data and improve query performance. Use a database optimization plugin or tool.
• Reduce HTTP Requests: Reduce the number of HTTP requests required to load your website. Combine CSS and JavaScript files, use CSS sprites, and avoid using too many external resources.
• Lazy Loading: Implement lazy loading for images and other media, loading them only when they are visible in the viewport. This can significantly improve initial page loading speed.
• Gzip Compression: Enable Gzip compression on your web server to compress files before they are sent to the browser, reducing file sizes and improving loading speed.
• Regular Performance Testing: Regularly test your website’s performance using tools like Google PageSpeed Insights and GTmetrix. These tools will identify areas where you can improve your website’s speed.

Website Speed Testing Tools

• Google PageSpeed Insights: This tool analyzes your website’s speed and provides recommendations for improvement.
• GTmetrix: This tool provides detailed performance reports, including page loading time, page size, and number of HTTP requests.
• WebPageTest: This tool allows you to test your website’s speed from different locations around the world.

By optimizing your website for speed, you can provide a better user experience, improve your SEO, and increase your ticket sales and donations, ensuring your theater company’s online presence is as dynamic and engaging as your on-stage performances.

5. Broken Link Management: Ensuring a Seamless User Journey

Imagine a patron trying to find their seat in a darkened theater, only to be met with a dead end. Broken links on your website create a similar frustrating experience. Regularly checking for and fixing broken links ensures a seamless user journey and reflects your attention to detail.

Why Broken Link Management Matters for Theater Companies

• Improved User Experience: Broken links can frustrate visitors and lead them to abandon your website.
• Enhanced SEO: Search engines penalize websites with broken links. Fixing broken links can improve your website’s SEO.
• Maintaining Credibility: Broken links can damage your website’s credibility and make your theater company appear unprofessional.
• Preventing Lost Ticket Sales: If links to ticket purchasing pages are broken, potential customers may be unable to buy tickets.
• Ensuring Access to Information: Broken links can prevent visitors from accessing important information about your productions, staff, or mission.

Identifying Broken Links

• Manual Checks: Manually click through your website’s pages to identify broken links. This can be time-consuming, but it’s a good way to catch broken links that automated tools may miss.
• Broken Link Checker Tools: Use broken link checker tools to automatically scan your website for broken links. There are many free and paid broken link checker tools available.
• google search console: Google Search Console reports broken links that Google has found on your website.

Broken Link Checker Tools

• Broken Link Checker (WordPress Plugin): This plugin automatically checks your WordPress website for broken links and notifies you when it finds them.
• Dr. Link Check: This online tool scans your website for broken links and provides detailed reports.
• Screaming Frog SEO Spider: This desktop tool crawls your website and identifies broken links, as well as other SEO issues.

Fixing Broken Links

• Update the Link: If the target page has moved, update the link to point to the new location.
• Remove the Link: If the target page no longer exists, remove the link from your website.
• Replace the Link: If the target page is no longer relevant, replace the link with a link to a more relevant page.
• Create a Redirect: Create a redirect from the broken link to a relevant page on your website. This will automatically redirect visitors who click on the broken link to the correct page.

Preventing Broken Links

• Check Links Before Publishing: Before publishing new content or updating existing content, check all links to ensure that they are working correctly.
• Monitor External Websites: If you link to external websites, monitor those websites to ensure that the links are still working.
• Use Permanent Links (Permalinks): Use permanent links (permalinks) for your website’s pages and posts. This will ensure that the links don’t break if you change the title or URL of a page or post.
• Regularly Scan for Broken Links: Regularly scan your website for broken links using a broken link checker tool.

By proactively managing broken links, you can ensure a seamless user journey, improve your SEO, and maintain your theater company’s credibility, creating a polished and professional online presence.

6. SEO Optimization: Reaching Your Audience and Amplifying Your Voice

Your website is a powerful tool for attracting new patrons, but only if people can find it. Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs), such as Google. Effective SEO is like amplifying your voice in a crowded room, ensuring your theater company is heard by the right audience.

Why SEO Matters for Theater Companies

• Increased Visibility: Higher search engine rankings mean more people will find your website when searching for theater companies or performances in your area.
• Targeted Traffic: SEO helps you attract visitors who are specifically interested in theater or the types of productions you offer.
• Cost-Effective Marketing: SEO can be a cost-effective way to generate leads and drive ticket sales compared to paid advertising.
• Brand Awareness: Higher search engine rankings can increase brand awareness and establish your theater company as a leader in the local arts community.
• Competitive Advantage: SEO can help you stand out from your competitors and attract a larger share of the market.

SEO Techniques for Theater Companies

• Keyword Research: Identify the keywords and phrases that people are using to search for theater companies or performances in your area. Use keyword research tools like Google Keyword Planner or SEMrush to find relevant keywords.
• On-Page Optimization: Optimize your website’s content and structure for your target keywords. This includes:
  • Title Tags: Write compelling title tags that include your target keywords.
  • Meta Descriptions: Write informative meta descriptions that encourage users to click on your website in search results.
  • Header Tags (H1-H6): Use header tags to structure your content and highlight important keywords.
  • Image Alt Text: Add descriptive alt text to your images that include your target keywords.
  • Content Optimization: Write high-quality, informative content that is relevant to your target keywords.
  • Internal Linking: Link to other relevant pages on your website to improve navigation and SEO.
• Off-Page Optimization: Build high-quality backlinks from other websites to improve your website’s authority and SEO. This includes:
  • Directory Listings: List your theater company in online directories, such as Yelp and Google My Business.
  • Guest Blogging: Write guest blog posts for other websites in the arts and entertainment industry.
  • Social Media Marketing: Promote your website and content on social media platforms.
  • Public Relations: Get your theater company mentioned in news articles and press releases.
• Local SEO: Optimize your website for local search results. This includes:
  • Google My Business: Create and optimize your Google My Business listing.
  • Local Citations: List your theater company in local online directories.
  • Local Keyword Targeting: Target local keywords in your website’s content and meta tags.
• Mobile Optimization: Ensure that your website is mobile-friendly.
• Website Speed Optimization: Optimize your website for speed.
• Analytics Tracking: Track your website’s traffic and performance using Google Analytics. This will help you measure the effectiveness of your SEO efforts and identify areas for improvement.

SEO Tools for Theater Companies

• Google Keyword Planner: A free tool from Google that helps you find relevant keywords.
• SEMrush: A comprehensive SEO tool that provides keyword research, competitor analysis, and website audit features.
• Moz: An SEO tool that provides keyword research, link building, and website audit features.
• Google Analytics: A free tool from Google that tracks your website’s traffic and performance.
• google search console: A free tool from Google that helps you monitor your website’s performance in Google search results.

By implementing these SEO techniques, you can increase your website’s visibility, attract targeted traffic, and drive ticket sales, ensuring your theater company reaches a wider audience.

7. Active Website Management: The Proactive Approach

While the previous points outline essential maintenance tasks, truly successful websites require an Active Website Management strategy. This goes beyond simply reacting to problems; it’s about proactively monitoring, optimizing, and evolving your website to meet the ever-changing needs of your audience and the digital landscape.

What is Active Website Management?

Active Website Management is a continuous process that involves:

• Regular Monitoring: Keeping a close eye on your website’s Performance, security, and user experience.
• Proactive Optimization: Identifying and implementing improvements to your website’s speed, SEO, and content.
• Strategic Evolution: Adapting your website to meet the changing needs of your audience and the evolving digital landscape.

Why Active Website Management Matters for Theater Companies

• Maximize ROI: Active management ensures you’re getting the most out of your website investment by continuously optimizing its performance.
• Stay Ahead of the Curve: The digital landscape is constantly evolving. Active management helps you stay ahead of the curve and adapt to new technologies and trends.
• Improve User Engagement: By proactively monitoring and optimizing your website’s user experience, you can increase engagement and drive ticket sales.
• Enhance Security: Regular security monitoring and updates can help prevent cyberattacks and protect your website and patron data.
• Data-Driven Decision Making: Active management provides valuable data that can inform your marketing and business decisions.

Key Components of Active Website Management

• Performance Monitoring: Track key metrics such as page loading speed, bounce rate, and conversion rates to identify areas for improvement.
• Security Monitoring: Regularly scan your website for vulnerabilities and malware. Implement security updates and patches promptly.
• User Experience (UX) Analysis: Analyze user behavior on your website to identify pain points and areas where you can improve the user experience. Use tools like heatmaps and session recordings to understand how users interact with your website.
• Content Audit: Regularly review your website’s content to ensure it is accurate, up-to-date, and relevant. Identify opportunities to create new content or update existing content to improve SEO and user engagement.
• SEO Audit: Regularly audit your website’s SEO to identify areas for improvement. This includes keyword research, on-page optimization, and link building.
• Competitive Analysis: Monitor your competitors’ websites to identify their strengths and weaknesses. Use this information to improve your own website and stay ahead of the competition.
• Reporting and Analysis: Regularly generate reports on your website’s performance and share them with stakeholders. Use this data to inform your website strategy and make data-driven decisions.

Implementing Active Website Management

• Assign Responsibilities: Designate a team member or hire a website management company to be responsible for active website management.
• Establish Processes: Develop clear processes for monitoring, optimizing, and evolving your website.
• Use the Right Tools: Invest in the right tools for monitoring, analyzing, and optimizing your website.
• Regularly Review and Adjust: Regularly review your website management strategy and make adjustments as needed.

The Benefits of Partnering with Active Website Management

Partnering with Active Website Management, a company specializing in website management, offers several advantages:

• Expertise and Experience: Access to a team of experienced website professionals with expertise in all aspects of website management.
• Time Savings: Free up your internal team to focus on other priorities.
• Cost-Effectiveness: Often more cost-effective than hiring a full-time website manager.
• Proactive Approach: A proactive approach to website management that helps you stay ahead of the curve.
• Data-Driven Results: Data-driven results that demonstrate the value of your website investment.

By embracing Active Website Management, you can transform your website from a static brochure into a dynamic and effective tool for reaching your audience, driving ticket sales, and building your theater company’s brand.

8. Regular Backups: Your Safety Net in the Digital World

Imagine losing all your meticulously crafted website content in an instant – a cyberattack, a server crash, or even a simple human error could wipe everything away. Regular backups are your safety net, ensuring you can quickly restore your website to its previous glory, like having a perfectly preserved script ready to go on opening night.

Why Regular Backups Matter for Theater Companies

• Disaster Recovery: Backups allow you to quickly restore your website in the event of a disaster, such as a cyberattack, server crash, or natural disaster.
• Data Protection: Backups protect your website’s data from loss or corruption due to human error, software bugs, or hardware failures.
• Rollback Capabilities: Backups allow you to roll back your website to a previous version if you make a mistake or encounter a problem with a new update or plugin.
• Peace of Mind: Knowing that you have regular backups of your website provides peace of mind and allows you to focus on other priorities.
• Business Continuity: Backups help ensure business continuity by minimizing downtime and allowing you to quickly restore your website and online operations.

Backup Strategies for Theater Companies

• Automated Backups: Set up automated backups that run regularly, such as daily or weekly. This ensures that your website is always backed up and that you don’t have to remember to manually back it up.
• Offsite Backups: Store your backups in a secure offsite location, such as a cloud storage service or a separate server. This protects your backups from being lost or damaged in the event of a local disaster.
• Full Website Backups: Perform full website backups that include all of your website’s files and database. This ensures that you can restore your website completely in the event of a disaster.
• Database Backups: Regularly back up your website’s database, especially if you make frequent changes to your website’s content or structure.
• Test Your Backups: Regularly test your backups to ensure that they are working correctly and that you can restore your website from them.
• Backup Retention Policy: Establish a backup retention policy that specifies how long you will retain your backups. This will help you manage your backup storage space and ensure that you have access to recent backups.

Backup Tools for Theater Companies

• UpdraftPlus (WordPress Plugin): This plugin allows you to easily back up your WordPress website to a variety of cloud storage services.
• BackupBuddy (WordPress Plugin): This plugin provides comprehensive backup and restoration features for WordPress websites.
• Jetpack (WordPress Plugin): This plugin offers automated backups as part of its premium features.
• cPanel Backup: Most hosting providers offer a cPanel backup tool that allows you to back up your entire website.
• Cloud Storage Services: Use cloud storage services like Google Drive, Dropbox, or Amazon S3 to store your website backups.

By implementing a robust backup strategy, you can protect your theater company’s website from data loss and ensure business continuity, providing a secure foundation for your online presence. Safeguard your stage production Maintenance.

By implementing these eight Website Maintenance best practices, your theater company can transform its online presence from a simple website into a powerful tool for engaging audiences, selling tickets, and building your brand. Remember, your website is a reflection of your company’s dedication to excellence – make sure it shines as brightly as your on-stage performances!